Develop an integral, iconic and cutting edge design language for HP’s flagship ultrabook.
In 2013, The Spectre XT is HP’s state of the art flagship ultrabook. The design challenge was to envision HP’s design language into a cutting edge design language that communicates premium construction, razor thin design and ultimate performance. The design language had to be adaptable enough easily to migrate across several sizes and styles of notebooks - making it appealing to a multi-tiered consumer base over several seasons.
To design the Spectre, several rounds of development and refinement are essential to visualize, communicate and fine tune the expression and appropriate exactly how brand elements are integrated. Core phases include: Brand language visualization, iterative 3-d exploration, conceptual visualization, functional refinement and refinement for production.
The program yielded many design identity elements that can be showcased on many products, to visually link them as a family of HP products.
By extending the touchpad dish off the front of the notebook, the groove has a second function as gap to lift the lid of the notebook and also makes the notebook visually distinct when closed. The blocked out hinge with metal accents and perfectly placed logo communicates a bold robustness that is instantly recognizable and unmistakable. The brushed aluminum stamped cover and palm rest parts are adorned with a machine finished, diamond cut edge - a premium detail that enhances the solid aluminum construction.
The result is a stunning, premium ultrabook that is economically mass market and allows HP to uncompromisingly commit to quality, performance and innovation.