SEAGATE 8 redefines digital storage with the fastest, most secure and fashion forward external hard drive ever released by Seagate.
Designed to offer the most secure and high capacity file storage, SEAGATE 8 offers almost unlimited space with an iconic design that creates a personal, cloud storage alternative that allows Seagate to uphold their reputation as the authority in digital storage.
The design goal was to merge the high capacity, six level data writing system, single cable power and data transmission technology and state of the art materials into the expression of trust, speed and state of the art data protection that Seagate is so highly revered for.
The result is an enhanced, forward thinking evolution of the design language established with the industry changing Seagate 7. The impression of trust, protection and quality is communicated through its solid die cast housing, radial heat dispersion and eye catching details. As a miniature, personal server, the crisp detailing and contrasts with the metal construction and surface finish to give the feeling of an indestructible, metal vault.
To showcase the advanced single cable USB C technology, special attention was given to the connection feature, showing it off as an enhancement and truly one of a kind beauty mark, rather than something to be hidden.
With Seagate 8, Seagate delivers on its legacy of being the industry standard for premium file storage and protection.
JIBO is the first in a generation of groundbreaking personal robotics and artificial intelligence that humanizes technology enough to make it a part of the family.
At its core, Jibo is a household assistant that can also be a messenger, photographer, storyteller, and companion, designed with the face of an AI, and enchantingly fluid motions of a sci-fi robot.
Jibo eliminates the tactile relationships we have with our cell phones, laptops and home devices - and can fundamentally change the way we interact with the world.
Because over 90% of communication is non-verbal, Jibo is specifically designed to be as expressive through its range of gestures as it is though auditory and on-screen communication. By invisibly gathering and processing information in its environment through its range of sensors, microphones and cameras and combining that visual and auditory input with its kinetic movement and poses, Jibo surpasses the limits of today’s artificial intelligence and pushes the limits of how natural and human we can make robots.
The design challenge was to create an icon that was approachable, instantly familiar and easy to use. Using Jibo’s physical gestures and expressions as the key guideline to design around, the form becomes rotationally symmetrical and has balanced proportions that are playful yet sophisticated.
With its multi-axis gestural positioning, integrated touch display, facial recognition and range of software applications, Jibo humanizes artificial intelligence to a level that we can respect and trust.
Two hi-res cameras recognize and track faces, capture photos, and enable immersive video calling.
360° microphones and natural language processing let you talk to Jibo from anywhere in the room.
Hands-free reminders and messages, so you'll never forget and can always be in touch.
Artificial Intelligence algorithms learn your preferences to adapt and fit into your life.
Like a personal assistant, Jibo proactively helps you, to make everyday tasks simpler and easier.
Communicates and expresses using natural social and emotive cues so you understand each other better.
Cur redefines pain management as a simple, intuitive patch that delivers electronic pulses to mask and bypass chronic pain.
Chronic pain keeps over 1.5 billion people around the world from living their lives to the fullest and affects more Americans than diabetes, heart disease, and cancer combined. This miniaturized TENS unit tracks muscle and nerve responses in the body and delivers clinical therapy through gel packs and low-voltage electrical currents that relieve pain immediately.
Because (TENS) technology is unrecognizable to many, the design goal was to make the product something that people would instantly associate to comfort and trust. The result was to visually simplify a very complex and often scary technology into to a simple icon that people already know and relate to health and recovery - the band aide.
To use it, you simply peel the liner from the reusable gel band, stick it to the area where you feel pain, and then attach the electronic Cur pod. After a few seconds, Cur will adjust to your body and begin sending out electrical signals to negate the pain.
The modular design allows users to remove and charge the puck through a magnetic connection and to replace the disposable hydrogel bands when needed.
With its groundbreaking miniaturization and ability to make an old technology widely accessible for the first time in history, Cur has the ability to free millions of people worldwide from chronic pain.
GLIDE is a concept project designed for an international design exhibition in Taiwan. The theme for the gallery was to interpret the word ‘invisible’ into an innovative, meaningful or beautiful object.
I approached the word ‘invisible’ as something that described a product that leaves the smallest possible ecological footprint in its lifetime. To me, applying ‘invisible’ to an everyday product meant redesigning a complex, wasteful or redundant object into something iconic, intuitive and everlasting.
By its namesake, the ‘iron’ was historically designed a single solid piece of metal, heated in front of a fire and reheated when needed.. This modern translation of that original design visualizes the iron instead, as a solid piece of glass that is heated in a microwave. A simple liquid thermometer allows the user to gauge the heat level against the amount of time it is heated prior to each use.
In this way, Glide shows that it has potential to become more efficient, ecologically friendly, ergonomic and beautiful - while leaving the smallest mark globally in its use or manufacture.
Poetically, Glide being made from Pyrex lends also itself to the concept of invisibility, and the idea that an iron removes creases from clothing (making them ‘invisible’) adds to the metaphor.
Simplicity with Impact.
SQRD is a rugged phone case designed to bring ‘simplicity with impact’ to TYLT’s range of phone accessories. SQRD was designed to give superior grip and provide increased drop protection in the most important impact zones on a phone - the corners.
High tolerance design, integrated shock absorbing gel and flexible TPU allows SQRD to fully envelop the phone or tablet providing excellent drop protection with a minimal, bold design that is recognizable and easily scalable among all devices and brands.
CVBE is a luxury dice set designed to be a boutique game set or a simple, premium accessory.
Each face of the die geometrically shows the number as a series of precision facets. When the light reflects from each individual face, the result is a stunning display of that side’s numerical value.
CVBE is CNC cut from aerospace grade aluminum to ensure that they are the light and most durable over long term use and then color anodized. The scale and weight was carefully selected after several rounds of prototyping in ABS plastic, Metal and Acrylic to give it enough weight to feel valuable and highly visible when rolled.
In a regulation die, manufacturers drill holes at different depths to make sure that the dice are weighted evenly - ensuring perfect random odds for each roll. In CVBE, because the depths of each side and the number of facets are each variables that affect the roll, the center of weight has been carefully programmed by parametric modeling, to the exact center of gravity to ensure a mathematically perfect roll.
Through this attention to balance, material and abstract visualization, CVBE brings an artful luxury to high-end, boutique gaming.
Develop an integral, iconic and cutting edge design language for HP’s flagship ultrabook.
In 2013, The Spectre XT is HP’s state of the art flagship ultrabook. The design challenge was to envision HP’s design language into a cutting edge design language that communicates premium construction, razor thin design and ultimate performance. The design language had to be adaptable enough easily to migrate across several sizes and styles of notebooks - making it appealing to a multi-tiered consumer base over several seasons.
To design the Spectre, several rounds of development and refinement are essential to visualize, communicate and fine tune the expression and appropriate exactly how brand elements are integrated. Core phases include: Brand language visualization, iterative 3-d exploration, conceptual visualization, functional refinement and refinement for production.
The program yielded many design identity elements that can be showcased on many products, to visually link them as a family of HP products.
By extending the touchpad dish off the front of the notebook, the groove has a second function as gap to lift the lid of the notebook and also makes the notebook visually distinct when closed. The blocked out hinge with metal accents and perfectly placed logo communicates a bold robustness that is instantly recognizable and unmistakable. The brushed aluminum stamped cover and palm rest parts are adorned with a machine finished, diamond cut edge - a premium detail that enhances the solid aluminum construction.
The result is a stunning, premium ultrabook that is economically mass market and allows HP to uncompromisingly commit to quality, performance and innovation.
The Goji Smart lock is the easiest, most secure way to grant keyless access to your home.
With exterior camera and encrypted access verification, Goji gives users the ability to grant or deny anyone access via your smartphone. This allows friends, visitors, contractors, houseguests (like AirBnB) to access your home without the need of a physical key. Restrictions and permissions are given by the homeowner through a simple, easy to use app.
Goji is installed directly into the deadbolt mount on the exterior of your door. The hinge mounted assembly easily flips up or down to reveal the regular, keyed deadbolt without compromising it - This ensures that as a failsafe measure, the home is always accessible with your key, and also always has the same physical security as a normal lock.
The design challenge was to create an intelligent, connected version of a deadbolt lock that is as visually trustworthy, as robust and as reliable. The waterproof, all metal exterior feels solid and heavy - and is visually iconic enough to blend in with any exterior décor. The multi-phase design program included brand development and concept generation through first article manufacture in support of an incredibly successful indigogo campaign.
The exterior unit wires to the interior unit which contains the mechanical motor that opens and closes the door. The interior unit also contains the power supply for the low power e-ink display on the exterior unit.
Because of the development partnerships Goji has made with the most trusted names in home security, and its expertise in seamless digital connectivity and identity verification - Goji is the future of home access.
Kyon is a new device that allows for the highest level of communication with your pet.
With its range of biometric sensors, gps and mobile data collection capabilities, Kyon knows what your pet is feeling, exactly where it is and what its daily habits are, giving unparalleled clarity on the most important details of your pet’s life.
Kyon goes far beyond pet tracking. Its most advanced feature is its ability to notify you immediately if your pet is missing within a given perimeter. Not only it will help you track its location geographically and topographically, but it will also display helpful contact information right on the collar, when found by someone else.
Its full spectrum design is as fashionable as it is reliable, giving style, comfort and transparency to every pet owner.
Switch is a groundbreaking, high efficiency LED light bulb that outsmarted an industry.
LED bulbs have a fundamental problem with heat and wattage. Typical LED bulbs can’t get very bright at high wattages because heat-sinks are only capable of dispersing a set amount of heat, cooling the bulb at a rate sufficient for it to not overheat.
Switch’s ingenious idea solved the heat sink issue by filling the LED bulb with a liquid. As the liquid heats, it creates a circular convection cell within the bulb, efficiently cooling the LED chips better than aluminum. In turn, Switch was able to put less LED’s within each bulb and dramatically lower production cost while increasing the longevity of each bulb.
The result is a striking design which challenges the basic premise of how LED bulbs look and function.
SanDisk brings modern simplicity to the workstation with its iconic and fashionable ImageMate readers.
The overarching design concept was that an iconic yet expressive design language would help the reader stand out from a typical workstation desk rather than blending in. With clean lines, architectural surfacing and solid aluminum base, The ImageMate reader takes a proud, angled stance that is modern, intuitive and confident.
With its thin vertical profile and small footprint, this reader conserves space on your desk and fits easily in a computer bag. Its stylish design and sophisticated finish blend in with office decor, and its detachable tripod base adds a modern touch.
With its iconic ImageMate readers, SanDisk continues to demonstrate its authority and appeal in a contemporary market.
For people who want to live healthier and achieve more there is Microsoft Band. Reach your health and fitness goals by tracking your heart rate, exercise, calorie burn, and sleep quality, and be productive with email, text, and calendar alerts on your wrist.
The overall design goal was to make the Band One a thin, uniform band that is a simple, physical manifestation of the Microsoft brand. It’s not a watch and not just a fitness tracker - it’s a wearable that is deceptively simple that will fit anyone and has the power to deliver an extraordinary amount of data when you need it.
Band One is considered by industry experts to be Microsoft’s most ambitious product release of recent time. Because of the amount and fidelity of data that Microsoft hoped to ascertain from this advanced new wearable, innovative design and state of the art ergonomic solutions had to be implemented to achieve these lofty goals and achieve mainstream adoption.
Among almost a dozen sensors built into this tiny device are a GPS receiver, a TFT touch display, microphone, ambient light sensor, pedometer, three-axis gyro sensor, thermometer, three-axis accelerometer, optical heart rate sensor, UV sensor and a 48 hour battery life.
The Band One was designed to fit all wrist sizes, ambitiously offering three sizes with a premium latch and release adjustment system. Because of non-watch orientation of information, the screen was designed to be worn on the inside of the wrist.
To design the first of its category for Microsoft, a multi-phase design ‘ground up’ exploration was initiated that included: blue sky concept development, ergonomic testing, 3-d prototyping, mechanical latch design, component distribution exercises, design styling and refinement, high resolution physical prototyping and detail refinement.
Band One set the stage for Microsoft’s incredibly successful venture into the wearable health and fitness market.